Former Ninja Turtle, Jeff Durbin was visiting Trinity Reformed Presbyterian Church to hold a series of meetings and we designed a facebook ad campaign to raise awareness of his visit. He is now a Pastor at Apologia Church in Tempe, Arizona and so was only visiting for a short time. Our targetted social media effort was directed at the surrounding area of TRPC and reached people who may not have gotten a flyer or been invited in person. Facebook campaigns like this are often successful when you have an upcoming event and a short amount of time to get the word out.