We created dynamic branding that could be applied across a website, printed materials, signage and in advertising for Larne Historical Church Trail. We visited each site on the trail to take pictures and get a sense of what the project was about. This helped us to form a logotype and develop the branding more organically rather than just sitting in our office. This hands on approach really paid dividends when designing literature and creating maps because we could empathise with trail users. As you can see the branding came out great and has a unique character that makes it stand out.