We created a curved display stand replete with lighting fixture for smarAIR's exhibition show. The curve allows you to maximise space utilisation and as the whole assembly folds down into a compact size it can be easily transported. Exhibition events and trade shows are often full of the same types of banners and display stands but having the curve and axillary lighting allowed us to create something quite unique for smartAIR. Their simple message could be easily conveyed and our design time worked with them to maximise the marketing message and minimise visual noise.